NARRATIVE ENVIRONMENTS
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This section of my website regroups various narrative environments created for clients and competitions over the years. These are just a glimpse at the finished product without mentioning all the research and analysis. Reports are not available to consult for privacy reasons.
Professional & Competition Work
Immersive - Spatial Design - Experiences
SENSORIUM - 2022
Immersive Experience for FIRMENICH
Firmenich, the global scent leader, tasked us with crafting an immersive experience showcasing their latest luxurious lab creations.
PROMETHEUS - 2022
Art Direction & Environment Design for SOCIETHY.
Led by a passion for philosophy and blockchain technology, the founders endeavoured to rewrite Plato's Myth of Prometheus. They created a story of deep inspiration from names and issues of the original myth and merged it through today's environment and cultural issues.
Their idea was ambitious, disrupting two prolific sectors: The entertainment industry (Netflix, Disney+, etc.) and the rising metaverse industry. The myth served as the container to create a season of 10 episodes, and the unfolding story of these episodes would infuse our virtual world, creating a symbiosis between both products. In addition, NFTs served as tools for the community to interact with our story, allowing a beneficial feedback loop to influence our Metaverse and series: A digital world led by democracy.
(Go look at WGMI to see how crypto was meant to fail anyway.)
Logo Design.
Website Design.
Environment Design for Video Production.
HUB Design for Virtual Spaces.
Collaboration with Mihai Munteanu.
ATHENAEUM - Virtual Gallery Experience.
BODHI - 2021
Collaboration for Alex McDowell.
PUMA CHROMA - 2019
Visual Merchandising Competition for Puma.
In 2019, Puma challenged UAL's fashion business school students in a competition. Our course aimed to develop a temporary installation for the 12/14-year-old demographic. As a result, I came up with an innovative retail corner in JD Sports on Oxford Street. The installation aimed at delivering an interactive and hypnotic journey to young consumers and their parents. I achieved such an effect by blending the past and future of video games in a neon-chromatic environment, attracting both generations.
As one goes through the exhibit, the consumer is welcome to personalise their sneakers with various chromatic textures, while others can play on the arcade machine. The straightforward and innovative concept helped cut the costs of production and installation. The Puma design team welcomed my strategic report and final design idea, placing me second in this competition. The proposed timeframe was realistic, the campaign visuals aligned with their aesthetics, and the blend between retro and future was seamless.
Poster Design.
