Fleur East

In 2019, Fleur East, a finalist in the 11th season of Britains X-Factor, contacted me to create her merchandise. I had to develop timeless visuals using selected photographs. As I listened to Fleur's music, the joyful and energetic feelings translated into colourful and striking designs. Fleur and her active poses served as the focus, while geometric and organic shapes were built around her. This aesthetic and energy followed in producing the merchandise logo, referencing Fleur's will to bring and connect people with music.

In the end, Fleur loved the visuals and tasked me in January 2020 to work on her future tour and album "Fearless". As seen on the following pages, I worked on creating her album cover and physical booklet, including the design of the two singles,' Lucky' and 'Mine'.